Postage Optimization

Image Direct use “postal-rate-optimization,” which is a balance of technology, processes and physical materials that work together to reduce your overall Direct Mail costs. We optimize and reduce your postage costs while maintaining the quality of the communication your customers have come to expect.

Guidelines to Save You Money on Postage:

  • Address Management
  • Presort Discounts
  • Intelligent Mail Barcodes (IMb)
  • Commingling and Co-Palletization
  • USPS Postage Promotions
  • Electronic Return Mail Solutions
  • Using Standard Size Mail Pieces
  • Using the Right Paper Stock
  • High-Volume Discounts
  • Partnering with Image Direct a your Print-Mail Provider


Direct mail is known to produce the highest response and conversion rates. In addition, Image Direct has also mastered the complexities of achieving postage savings. Join our direct mail customers and optimize your postage discounts.